Quality Assurance Travel - Effectiveness of Branding - Part 3

CGR 115

What I'm looking into for this post is how effectively Quality Assurance Travel follows the brand they created for their company. I found one of their advertisements online and I want to look at how they kept the brand from their promotional folder and used that for their individual advertisements they put onto the web.

This is just one of their more basic advertisements for a website and what I have noticed in their advertisements is that they tend to use the same picture for several. This image is in a lot of different advertisements but usually they cut out the buses and make them a group with no background and stick that onto their advertisements. I understand that professional photography costs money but they really do need to use more photos for their advertisements. This looks like just a very basic advertisement that they'd use for maybe their own website or just for a small space on another website. The picture I really like and I do like that they keep one of those buses in almost every advertisement so that is one of their branding elements which is a really good idea for a bus company. The beautiful picture also helps since this is a busing service that usually caters to more interesting adventures. They also keep the same logo color and don't change their colors at all in any advertisements which means they keep to their brand really well. Its pretty basic looking, but still an effective advertisement and keeps to the brand really well.