Thursday, October 18, 2012

IBM Advertisement

CGR 115


This is a more informational advertisement rather just a basic photo with the basic information. They used a lot of white space around the image to bring attention to it and the text at the top looks really clean and easily readable. The bottom border I think adds some weight to the page but I think it doesn't really match the rest of the page. The background I like because it makes me think of a handwritten older paper which I think goes with the ad well. The title at the top I think looks very official and old school. This entire ad makes me think of older advertisements from back in the day which I think is what they were aiming for because even the picture looks old school. 

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