buybuy Baby Magazine Advertisement

CGR 115

The best part of this advertisement is that they used the white space element to make the ad airy and open and bring attention to the text in the center and the pictures at the bottom of the page. The airy and open look to the top balances the pictures at the bottom of the page and makes the advertisement look good to my opinion. The logo at the bottom right actually sticks out because of its different coloring and the text at the bottom looks clean and spacing and matches the rest of the design. I also like the spacing they used between each picture, but the only thing that bothers me is that the picture of the cabinet overlaps with the balls and that is the only element in the advertisement that overlaps, everything else is spaced nicely so that one element looks a little funny to me. Other than that, the gradient background helps bring attention to the text in the center and using a different font than the text at the bottom brings a lot of attention to it first, then the pictures at the bottom.