This is a very affective piece. What I love about this is that they did a good job fitting everything in a way that is easy to read but still easily makes out the image. As for showing the messaging and being able to communicate their piece they did a great job that is for sure. It shows all the nasty things in the cigarette and catches your attention. I like that the background is all the chemicals that make it up but they put the most important and most repulsive in the biggest font and in the most noticeable place.
They used the most important words and the ones best to repulse people in the biggest font like pesticide and then used the bright yellow to bring to attention the sulphuric acid and the bug spray. The tar is my favorite probably just because its so cool how they have it breaking apart like the ash of a cigarette and that its thicker font than the rest. The variations go well together and though they used different sizing and thickness, they still made it look like on piece and one things. I really like this piece and I like the smoke that came off the ash part. They might have wanted to add a little red to the ash since its supposed to be burning. Maybe if they had a gradient or mix of colors where it turns from red to the gray breaking off I think would have added a little more color and interest to the word tar since thats an important word in this piece but it draws so little attention at the moment.
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