The Basics of Type - More Information

Four principles of typography

1. Repetition – not having too many differences. Use certain tracking, colors, types throughout the entire piece
2. Contrast – Having small differences to make contrast and make the piece interesting. Contrast in color, tracking, type
3. Proximity – How close text is to design elements. How close text is to the edge of the paper
4. Alignment – Justification, how you align your text, objects, and any piece in your piece.

Font Metrics (Font anatomy)

  

Proportional and Monospace