Mozilla FireFox Logo

I'm taking a break from websites for today and looking at logos. The logo that I'm looking at is Mozilla Firefox. Mozilla Firefox is a web browser that is very common, and yet one thing that I never paid a lot of attention to was the logo, the colors and basic appearance is obviously well known, but I never saw the specifics of the logo. Looking at the logo now, I see more specifically what the individual components and colors of the logo are.

As you can see, the basic idea of the logo is a fox, with a fire looking tail wrapped around the world. I understand the basic idea of the logo, and after researching a little I found out that the old name of Firefox was Firebird, and so they had to remake the logo for the web browser. Stephen Desroches was the man who sketched out the original idea for this logo, yet the company called HicksDesign, which is a design company that is a partnership between two people, one being John Hicks, the man who took the original sketch, and turned it into the logo that it is today. Instead of using Adobe Illustrator or Photoshop, he used Fireworks MX because he liked the way that he could work in vectors, but still see it in pixels. I actually like this logo, because it is so distinctive, the coloring, shaping, and design is unique I believe, but modern and interesting. The concept behind it is interesting, and the fact that they worked in both parts of the name, the Fire and the Fox part, the shape of the fox without being too detailed, but the tail morphing into fire is attention grabbing. Though this logo doesn't say the name of the company, nor does the basic logo tell you the purpose of the company, it still incorporates both parts of the name, and is so distinctive and a big enough company that the logo doesn't have to be very detailed as in concepts, as long as it is easily identified. HicksDesigns also ensure that no matter the resolution, the logo was easily identifiable, without being too detailed.

 

John Hicks took his original image, started it at 128 x 128 pixels, and then started to downsize it and remove unnecessary shapes and simplifying the design and shapes for each downsize.This is an important thing to remember, because instead of just designing for print - papers, newsletters - but instead for monitors and websites, which means being more careful about how the logo will look for different screens.